Traditionally the role of the individual in an analytics team has been determined by experience and knowledge in their respective area of expertise. Storytelling provides a way to embrace the problem that needs to be solved in an easy-to-understand manner. How would you go about leading the development and delivery of the story to include individual team members who only want to address technical matters and find it to be a waste of time to dwell on the business problem? What leadership skills would be necessary to focus the team on the business problem?