TRAIT Needs Improvement Meet Expectation Exceed Expectation Score Task 1 Not able to identify most Able to identify all Clearly articulates of the following required the required eight the importance of Understands eight aspects: aspects. the required eight the 1- Company's aspects and how Process of background and history: they can lead to its Strategic 2- Mission & Vision; 3- SUCCESS. Planning Goals and Objectives: 4- Company's legal and commercial structure; 5- Growth opportunities: 6- Industry trend (e.g. use of e- commerce); 7- Customers (target market); and, 8- Current Strategies Task 2 Not able to outline, Can outline and Able to provide a describe or explain all the provide a basic clear and detailed Formulating following required description or description of the the Strategy aspects: explanation of all the required aspects and 1-Competition; 2-Macro required aspects. clearly demonstrates Environment; and, 3- grasp of the Corporate Governance. elements leading to a successful strategy