1. What were the strategic decisions the company took and how? (Include the key weakness that Skoda was able to identify? And the strengths Skoda used to turn its brand weakness into an opportunity?) 2. How has Skoda strategically addressed external threats? 3. Analyse the external opportunities that helped Skoda. What was Skoda's USP? What is the competitive advantage of the company? 4. What is your view are the important benefits of using SWOT analysis? 5. What is Skoda's organizational strategy, marketing strategy, and operational strategy? 6. What are the organizational goals of the company and how did the company plan to meet its organizational goals? 7. Explain the rational decisions that the company heads took to make Skoda a reliable brand for the consumers. 8. Summarize the case in your own words