11. You have been appointed as the marketing manager of a retail company and your limited marketing budget is forcing you to give up one of the customer segments. Using the customer lifetime value variable as the calculation tool, you need to identify the customer segment that produces the minimum customer lifetime value from the table belc 11. You have been appointed as the marketing manager of a retail company and your limited marketing budget is forcing you to give up one of the customer segments. Using the customer lifetime value variable as the calculation tool, you need to identify the customer segment that produces the minimum customer lifetime value from the table belc