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2. Based on your studies of segmentation, fill in the following table by relating each scenario to a Segmentation variable. (Possible Segmentation variables: Geographic, Demographic,

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2. Based on your studies of segmentation, fill in the following table by relating each scenario to a Segmentation variable. (Possible Segmentation variables: Geographic, Demographic, Psychographic, Behavioral) (2.5 marks) Segmentation Examples Variable 1 Imtiaz Credit Card is aimed at women with special offers related to women and their interests, 2 Zipcar which rents out self-service vehicles by the day or her focuses on dersely populated areas City Center Bahrain Shops usually decorate the shops with lanterns and crescent moons during the holy month of Ramadan to attract customers to shop for the sabsequent event (Eld). 4 Royal Caribbean Cruise usually appeals to high energy couples and families with hundreds of activities available on board The "Fit and Polish consumers seek a balance between fonction and style when exercising. They look into brands that cater to the benefit they seel

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