2. Other factors that influence the cost of agate line advertising include A) number of insertions B) seasonality of advertisement C) past successes of the advertiser D) how quickly the advertiser pays their invoices Answer: 3. With regard to rate schedules, rates charged by line go down A) as the size of the advertisements increase B) if advertisements are spaced apart by set periods of time C) if the ad is in the same location as before D) based on the amount of white space in advertisements E) as the number of lines increases over a specified period Answer: 4. When advertisers agree to a "run of press," it means that A) the publisher will decide on black and white or colour B) the ad may be run as a pre-printed insert C) ads will be placed in all media that the publisher may own D) the publisher will run ads when space is available E) advertisements will be placed at the discretion of the publisher Answer: 5. Pre-printed insert costs are usually quoted A) for delivery only B) with a run of the press agreement C) the same way as standard advertising rates D) on a when required basis E) on a cost per thousand basis