20) 20) Intermediaries make the selling of goods more efficient by: A) maximizing the number of contacts necessary between producer and consumer. B) minimizing the number of sales contacts between producer and consumer. C) reducing manufacturing costs. D) identifying target markets. 21) 22) 21) Rob stops at the supermarket to purchase a package of Oreo and other groceries. He is the ultimate consumer in a pipeline from the producer through intermediaries including the grocery store. This pipeline is actually a: A) consumer market. B) marketing channel C) transactional function. D) marketing intermediary. 22) Facebook, Amazon.ca, Expedia.ca, and Dell.ca are all examples of A) Virtual marketing channels B) Consumer-responsive channels C) Internet distribution channels D) Internet marketing channels 23) Schneider National is a logistics firm that places on-board computers in each of its trucks. By using communication satellites, the Schneider's customer service representatives located in Green Bay, Wisconsin, can tap into a truck's on-board computer to find out exactly when a customer's order will arrive and the specific items included in the order. Schneider National is using an) to provide more meaningful information to its customers. A) product-specific delivery system B) just-in-time inventory systems C) electronic data interchange D) electronic data manipulation 24) At P&G, a description for a job said: "set policies and terms for supermarkets to follow, with relation to our key brands." This job description is most closely aligned with a(n): A) product captain B) channel captain C) product champion D) director of distribution 23) 25) 25) A contractual arrangement between a parent company and an individual or fim that allows the individual or firm to operate a certain type of business under an established name and according to specific rules is called: A) franchising B) a corporate vertical marketing system C) a retailer-sponsored cooperative. D) a wholesaler-sponsored voluntary chain