28. The application of scientific principles to the management of work and workers is called a hierarchy of needs b. Theory X and Theory Y. c. scientific management d. Herzberg's theory e equity theory 29. One major problem with the MBO process is that a. It does not motivate employees most of the time. b. It must start at the top of the organization and work its way down in order to work, which can be a long process. c. When it doesn't work well in one company, other companies who haven't tried it will think it is not the optimal way to set goals and will not give it a try. d. It leaves to many decisions up to the employees, thus causing the managers to risk losing control within the organization 30. Which of the following is not one of the four commonly recognized forms of utility? a. Form b. Time c. Production d. Place 31. Consumer Products can be divided into the following three categories: a. Convenience, shopping, and business b. Shopping, convenience, and specialty c. Convenience, component, and accessory d. Shopping, component, and specialty e. Business, specialty, and shopping. 32. A philosophy that involves the entire business organization in the process of satisfying customers' needs through a coordinated set of activities while achieving the organization's goals is called a. Marketing utility b. Market segmentation c. Marketing systems d. The marketing concept. e. The market plan