4. Create a perceptual positioning map of the truck market using the x axis of Breadth of Truck end Uses and the Y axis of Proven Reliable Truck Performance". (10 marks) Map the zero emission competitors including Tesla Trucks, BYD Trucks, Volvo, Freightliner, Kenworth, Peterbilt, VW, Mercedes, and International. 5. Based on your positioning statement for Tesla Trucks, and considering the current state of the market in its late introduction, early growth stage, recommend a marketing program for Tesla outlining: the percentage of investment you would recommend for TESLA Trucks and provide an example of what would be the focus of the program within that below: Personal selling (percentage, example, and rationale for relative focus/investment) Advertising (percentage, type or example, and rationale for relative focus/investment) Public Relations (percentage, example, and rationale for relative focus/investment) Sales promotion (percentage, example if any, and rationale for relative focus/investment) (12 marks) 4. Create a perceptual positioning map of the truck market using the x axis of Breadth of Truck end Uses and the Y axis of Proven Reliable Truck Performance". (10 marks) Map the zero emission competitors including Tesla Trucks, BYD Trucks, Volvo, Freightliner, Kenworth, Peterbilt, VW, Mercedes, and International. 5. Based on your positioning statement for Tesla Trucks, and considering the current state of the market in its late introduction, early growth stage, recommend a marketing program for Tesla outlining: the percentage of investment you would recommend for TESLA Trucks and provide an example of what would be the focus of the program within that below: Personal selling (percentage, example, and rationale for relative focus/investment) Advertising (percentage, type or example, and rationale for relative focus/investment) Public Relations (percentage, example, and rationale for relative focus/investment) Sales promotion (percentage, example if any, and rationale for relative focus/investment) (12 marks)