6125 points Which of the following is TRUE about Brand Design? Expensive, high-end features appeal equally to customers across all market segments Speed and having a lightweight frame are the primary needs and wants for customers across all market segments Each market segment evaluates features based on its unique needs and wants, so not all bike features will appeal to all market segments Comfort and ease of use are the primary design considerations for customers across all market segments 71.25 points Which of the following is NOT a consideration in decisions regarding sales territory development? Territories with high demand often attract more competitors Early entrants will have a "pioneering" advantage Matching actual sales potential to a high percentage of Market Potential Operating expenses and setup costs 81.25 points The maximum number of units your production facility can produce each day is called ; whereas determines the number of workers to employ, and thus, the number of units that are produced each day. Fixed capacity; Effective Operating capacity Demand forecast; Fixed capacity Operating capacity; Fixed capacity Operating capacity; Demand forecast 91.25 points The Financial Performance metric in the Balanced Scorecard is essentially...: A determination of the company's profitability Only an average of the gross profit and the net operating profit Another measure of "Investment in the Future" Capturing the bottom line of the Balance Sheet