A best-case analysis of the coastal shipping opportunity, whereby coastal shipping would be used on all lanes for which it produces a cost advantage and direct road shipping would be continued for all lanes for which it does not, shows savings potential of $22,120,403 per month, a 10.9% reduction of the baseline cost using road transport only, subject to assumptions and conditions discussed below. The 'best mode' option uses road transport only or is a combination of road/sea transport. You need to pitch to the client which shipping option they should proceed with and WHY. Address their main concerns, which seem to be about lead time and about road carrier resistance. Try to be factual if you can (for example, you could make a general estimate of lead time difference between direct-road and coastal shipping on a lane or two given the coastal shipping information and distances and a few small assumptions.). Provide your 'pitch' below