are groups to which an individual wish to belong, as when a youth singer hopes to sing someday and become famous well-known musician A. aspirational groups B. leisure groups C. social class groups D. membership groups Omar is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favorite models. Omar's next step is most likely to be A. alternative Evaluation B. purchase decision C. post Purchase behavior D. cognitive dissonance Safwan now has the buying power to purchase the computer system he has wanted for the last six months. Safwan's want now has become an) A necessity B. exchange C. demand D. need Lulu Hypermarket chain runs print, radio, and television advertisements announcing that 1% of each of its sales is donated to local after-school programs for underprivileged youth. This is an example of marketing A. tiered B. cause-related C.cultural D. generational Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm's industry to its advantage. Your firm takes a(n). approach to the marketing environment A. adversarial B. passive C. reactive D. proactive