As the marketing director of a large company, you will launch a new product nationwide in the future. But for now, you will market the product in two cities: Phoenix and Sacramento. You plan to offer product in several supermarkets in these cities and advertise the product on television. What method of research are you using? A market study O A roll-out O A test market O A focus group In which circumstance should marketing research be used? When you have a defined target market to use in your research. O When you are losing money. O When you have enough money to conduct the research. When a marketing decision needs to be made. Reading reviews about your product online is a type of research. O test market social listening focused reading O observation The most expensive and involved method of collecting primary data is: O a survey O observation O a test market O a focus group