Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Before franchising her Happy Wok restaurant concept, owner Fay Woo had made following assumptions. (Click the icon to view the assumptions.) (Click the icon to
Before franchising her Happy Wok restaurant concept, owner Fay Woo had made following assumptions. (Click the icon to view the assumptions.) (Click the icon to view more information.) ? More info Read the requirements Woo believed people would pay $4.50 for a large bowl of noodles. Variable costs would be $1.35 a bowl creating a contribution margin of $3.15 per bowl. Fay Woo estimated monthly fixed costs for franchisees at $8,750. Franchisees wanted a minimum monthly operating income of $7,350. Requirement 1. What was the average restaurant's operating income before these changes? Identify the formula labels and compute the operating income before the changes. Print Done Times: Contribution margin Less: Operating income Requirement 2. Assuming that the price cut and advertising campaign are successful at increasing volume to the projected level, will the franchisees still earn their target profit of $7,350 per month? Show your calculations. Identify the formula labels and compute the operating income after the changes. ? More info Times: Contribution margin Less: Operating income Woo did franchise her restaurant concept. Because of Happy Wok success, Value Noodles has come on the scene as a competitor. To maintain its market share, Happy Wok will have to lower its sales price to $4.00 per bowl. At the same time, Happy Wok hopes to increase each restaurant's volume to 8,000 bowls per month by embarking on a marketing campaign. Each franchise will have to contribute $600 per month to cover the advertising costs. Prior to these changes, most locations were selling 7,500 bowls per month. Cutting the sales price and advertising allow the franchise owners to earn their target profits of $7,350 per month. Print Done
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started