Bikano launches Frozen Products in the International Market. Bikano, India's favourite snack and packaged food manufacturing company has launched a range of frozen products in the international market, aiming for a 40 percent Year-on-Year growth from the export market. With this move, Bikano seeks to tap opportunities in the international market. The demand for Bikano products has been rising steadily over the years in the international market where not only Indians but local citizens have also started consuming their products. With this well-thought-out move, the FMCG major expects to grow its business by as much as 25 percent from the international market. "Bikano is taking another stride towards participating in every food occasion by venturing into the international frozen food segment. With the increasing popularity of frozen snacks and meals world wide, we recognize the immense potential within this category. Our focus remains on catering to the needs of retail consumers, and to that end, we have introduced affordable packages of 300gms and 400gms, comprising a wide range of savory snacks, sweets, and frozen items. Bikano has meticulously curated its product lineup by offering numerous nutritious and delectable options that are free from preservatives. Leveraging advanced quick frozen technology, we ensure that our products retain their taste and quality, as we understand the paramount importance of flav or for consumers. Furthermore, to ensure that our frozen products adhere to international quality and safety standards, we have implemented a series of measures. These include obtaining relevant certifications, conducting multiple quality checks, utilizing X-ray technology to identify and remove any foreign elements, and implementing standardized Standard Operating Procedures (SOPs)" said Mr. Manish Aggarwal, director, Bikano, Bikanervala Foods. "Our marketing approach is straightforward - we adapt to the evolving consumer trends. As consumers increasingly embrace digital platforms, we will align our marketing investments accordingly. Our strategy encompasses a comprehensive range of marketing channels, including above-the-line (ATL), below-the-line (BTL), and digital platforms, ensuring a seamless presence across various touchpoints and securing a significant portion of the international frozen market. Bikano has set its sights on targeting various countries worldwide, including the United States, Canada, Australia, New Zealand, and the Middle East, with its range of frozen products. By expanding its reach to these regions, Bikano aims to cater to the diverse palates and preferences of consumers globally. Question 1 Identify ONE (1) risk associated with self-reference criterion that Bikanervala Foods may be vulnerable to in its efforts to expand to various countries. (2 marks) Question 2 Describe TWO (2) types of trade barriers that Bikano may be imposed with in its aim to tap opportunities in international markets. (6 marks) Question 3 Explain TWO (2) impacts of local culture to Bikano's international marketing activities. (6 marks) Discuss THREE (3) obstacle s for Bikanervala Foods in the first step in its marketing research in the international frozen market. (9 marks) Question 5 Discuss THREE (3) advantages for Bikano frozen products to be marketed in the ways stated in the case study. (9 marks) Question 6 Evaluate TWO (2) merits each in political, economic, and social aspects to nations when the governments support free trade. (18 marks)