Boom Year 1 Year 2 Year 3 Year 4 Year 5 $833 $1,167 $1,700 $2,553 $3,919 $125 $175 $255 $383 $588 $100 $150 $230 $358 $563 All $ in (Thousands) Revenue Margin Before Marketing Marketing Profit Margin (%) Marketing/Sales ROS Year on Year Revenue Growth $25 $25 $25 $25 $25 15% 15% 15% 15% 15% 12% 13% 14% 14% 14% 3.0% 2.1% 1.5% 1.0% 0.6% 40% 46% 50% 53% CAGR Revenue from Year 1 40% 43% 45% 47% Invested Capital $500 $520 $552 $603 $685 ROI 5.0% 4.8% 4.8% 4.1% 3.6% Boom Year 2 Year 3 3.07 Year 4 Year 5 4.77 7.50 2.00 4.67 6.80 10.21 15.67 Year 1 New Customers (Thousands) 1.33 Total Customers (Thousands) 3.33 Sales/Customer $250 Marketing/New Customer $75 Retention Rate $250 $250 $250 $250 $75 $75 $75 $75 80% 80% 80% 80% Year 5 customer data: Customer Value Metric Boom Customer CLV $123.21 $75.00 Customer Acquisition Cost Customer Count (Thousands) Customer Asset Value (Thousands) 15.67 $1,344 Here is some more information from Year 5. Industry Information Total Market Revenue (thousands) $25,493 Total Market Units Sold (thousands) 278 Population 2,500,000 Boom Information Units Sold Discount Rate (per year) Acquisition Spending (thousands) Baseline sales (thousands) Beginning Inventory 45,568 1% $264 $2,670 $2,600,00 0 $2,750,00 0 Ending Inventory 13. Price premium 14. Lift 15. Cost of incremental sales Boom Year 1 Year 2 Year 3 Year 4 Year 5 $833 $1,167 $1,700 $2,553 $3,919 $125 $175 $255 $383 $588 $100 $150 $230 $358 $563 All $ in (Thousands) Revenue Margin Before Marketing Marketing Profit Margin (%) Marketing/Sales ROS Year on Year Revenue Growth $25 $25 $25 $25 $25 15% 15% 15% 15% 15% 12% 13% 14% 14% 14% 3.0% 2.1% 1.5% 1.0% 0.6% 40% 46% 50% 53% CAGR Revenue from Year 1 40% 43% 45% 47% Invested Capital $500 $520 $552 $603 $685 ROI 5.0% 4.8% 4.8% 4.1% 3.6% Boom Year 2 Year 3 3.07 Year 4 Year 5 4.77 7.50 2.00 4.67 6.80 10.21 15.67 Year 1 New Customers (Thousands) 1.33 Total Customers (Thousands) 3.33 Sales/Customer $250 Marketing/New Customer $75 Retention Rate $250 $250 $250 $250 $75 $75 $75 $75 80% 80% 80% 80% Year 5 customer data: Customer Value Metric Boom Customer CLV $123.21 $75.00 Customer Acquisition Cost Customer Count (Thousands) Customer Asset Value (Thousands) 15.67 $1,344 Here is some more information from Year 5. Industry Information Total Market Revenue (thousands) $25,493 Total Market Units Sold (thousands) 278 Population 2,500,000 Boom Information Units Sold Discount Rate (per year) Acquisition Spending (thousands) Baseline sales (thousands) Beginning Inventory 45,568 1% $264 $2,670 $2,600,00 0 $2,750,00 0 Ending Inventory 13. Price premium 14. Lift 15. Cost of incremental sales
