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Cheng Inc procuces and sells DVDS to business people and students who are planning extended stays in China. It has been very successful with two

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Cheng Inc procuces and sells DVDS to business people and students who are planning extended stays in China. It has been very successful with two DVDS: Beginning Mandarin and Conversational Mandarin. It is introducing a thd DVD, Reading Chinese Characters. It has decided to market its new DVD in two different packages grouping the Reading Chinese Characters DVD with each of the other two language DVDS. Information about the separate DVDS and the packages follow. Selling Price DVD $ 75 Beginning Mandarin (BegM) $ 75 Conversational Mandarin (ConM) 25 Reading Chinese Characters (RCC) Read the requirements BegM + RCC ConM RCC %24 80 80 Requirement 1. Using the selling prices, allocate revenues from the BegM + RCC package to each DVD in that package using (a) the stand-alone method (b) the incremental method, in either order, and (c) the Shapley value method (Round your answers to the nearest cent) BegM RCC (a) Stand-alone (b) Incremental BegM primary user RCC primary user (c) Shapley

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