Circle Your Best Choice 1. In response to a growing interest in healthful, simple products among consumers, Chobani introduced A) inspired enthusiasm for success B) story of the business C) funding request D) All of the above. 2. Which of the following statements about marketing is most accurate? A Unless you take a marketing class, you will never truly know anything about marketing B. Marketing is nothing more than common sense. C Marketing requires an innate sense of creativity, you either have it or you don't D. You can call yourself a marketing expert only if you have sold something. E. You have significant marketing expertise since you make marketing related decisions every day 3. Mark Zuckerberg is a cofounder of the social networking website called A Pinterest B Groupon C. LinkedIn D. Facebook E Twitter a a 4. Initially, Facebook targeted which consumer market segment? A. grade school children ages 6 to 12 years old B. high school students C. college students D. adults with professional occupations E. senior adults 55 years and older 5. An organization's stockholders, its suppliers, its employees, its customers, and society at large all share what in common with regard to an organization? Twitter b. You tube video Stories Song 6. All of the following statements about the environmental forces that have influenced Facebook are true except which? A. The Federal Trade Commission (FTC) has a laissez-faire policy of not interfering with the development and marketing of Facebook and other social media websites. B. Technological advances in data storage, server speed, and software integration have made Facebook increasingly fast and convenient. C. Its rivalry with Google, Twitter, and Snapchat and new social networks encourage rapid expansion D. The cost of wireless connectivity and smartphones rapidly declined and Internet access expanded, which increasingly made social networking affordable for more people 7. The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as A. significant trend analysis. B. organizational scanning C. environmental scanning D. a SWOT analysis E marketing intelligence, 8. The purpose of environmental scanning is to A. uncover causes of trends in the marketplace. B. uncover trends in the workplace. C. stop unhelpful trends in the marketplace, and speed helpful ones. D. stop unhelpful trends in the workplace, and speed helpful ones. E. identify and interpret trends in the marketplace