Corning Gorilla Glass 6 screens have steadily become the industry standard of Silicon Valley. They are routinely used in the production of tablets, laptops, and smartphones. Corning advertises to final end-users and thereby it spurs business demand for digital devices made with this ultrathin glass. This action is consistent with the philosophy of Latent category response Derived demand Market fragmentation Buying unit Market expansion When Verizon seeks to promote its offerings through word-of-mouth communication, it often begins by revisiting the core product via social networks linear advertising through traditional media like TV generating person to person brand conversations reaching out to Innovators developing online display ads CEO Bridgette Applebaum decides to purchase a 2020 Tesla Roadster to impress her colleagues with her stunning success. This act on her part illustrates the importance of ____ in the consumer behavior process. perception drive motive personality attitude All needs are not the same. Some have more urgency assigned to them. According to the Hierarchy of Needs, which of the following tends to be an esteem-based need? security status hunger love self-development Today, innovative companies like Netflix, Samsung, and Google, take advantage of to develop new product offerings data analytics federal grants industry trends skunk works competitor responses Vichy (a noted French retailer) is about to release a new line of luxury skincare. Its marketers are now reviewing the sales history of similar products and conducting surveys to gauge sales potential. In which stage of the NPD process is the product? concept testing business analysis test marketing marketing strategy idea screening