marketing campaign case. This case analysis means telling the story of how the company has used emerging technology and new media platform in its digital marketing campaign to solve any business problems or dilemma. This case analysis assignment encourages you to apply any framework, models, theories, and concepts that you are learning in class throughout the semester. For this assignment, you are asked to choose one of the successful digital marketing campaigns conducted by any company/or brand and evaluate and analyze that case based on the SOSTACT (see the example in the required reading of week 14: Huawei's Instagram photography awards). Let us look for another excellent cases. Just for your reference. I uploaded the sample case analysis writing on the lass. This is a bit long version conducted by a team, but since it is an individual assignment, your expected length of the paper should be shortened. To complete this assignment, please submit a written case analysis paper including the following elements. a. Your written case analysis paper should include the following sections: i. Situation Analysis (Recommended length: 1 page): In this section, you should provide a summary of background information about your chosen company/or brand in terms of 'where the company or brand was,' 'what business problems or dilemma the company or brand faced,' 'what made the company/or brand initiate digital marketing campaigns (i.e., what problems or dilemma need to be addressed through digital marketing plans) through a thorough analysis of situation about the company or brand. Situational analysis reviews internal resources and digital marketing performance, and external factors such as customer, competitor and intermediary activity. It also reviews the PEST factors - Political, Economic, Social and Technology. SWOT analysis is part of the situation analysis and is used to summarize Strengths, Weaknesses, Opportunities and Threats of the company/or brand. ii. Objectives (Recommended length: 1/2 or 1 page): In this section, you should provide your chosen company/or brand's digital marketing objectives 'where the company wanted to go. Their digital marketing objectives should be evaluated or analyzed in terms of marketing or marketing communication KPIs, the 5Ss (Sell, Serve, Speak, Save and Sizzle). or the Big 4 (Revenue, Margin. Satisfaction and Brand Value), etc. Please make sure to clarify their objectives as statements in terms of SMART (Specific. Measurable, Achievable, Realistic and Time-related) through analyzing actual data or your reasonable inference. iii. Strategy (Recommended length: 1 page): In this section, you should summarize 'how your chosen company/or brand was going to get there. Their strategies can be analyzed by TOPPP SITE (Target markets. Objectives, Positioning. Processes, Partnership. Sequence, Integration, Tactical Tools, and Engagement). For example, who were their target audiences, and describe them in terms of STP (Segmentation, Targeting, and Positioning), Persona, or their demographics, psychographics, interests, stages of customer purchase funnel, etc.: how their objectives were achieved through the use change of 7Ps (Product, Price. Place, Promotion. People, Process, and Physical evidence: how their value proposition or positioning were distinguished from the competitors; what kinds of partnerships (e.g., strategic alliances and marketing marriages) they had to achieve the goals; how their online strategies were incorporated with offline marketing, etc. iv. Tactics (Recommended length: 1 page): In this section, you should describe the details of strategy. Specifically, you need to list what kinds of creatives, e-tools, and media channels were used (e.g., websites, forums, social network, display/or banner ads, online sponsorships, e-mails, newsletters, virtual exhibitions, blogger outreach, affiliate marketing, content marketing, location-based marketing, etc.), and how they were sequenced through time. v. Action & Control (Recommended length: 1 page): In this section, you should provide action plans for each tactic 'who does what, when and how.' In addition, it should also include 'how well your chosen company or brand executed their strategies and tactics.' For example, whether the objectives are achieved, and how their results were monitored and measured, etc. If there are any physical evidence or indicators to prove their success (KPIs or key online measurable: visitors, durations, enquiries, subscriptions, sales, conversion rates, chum rates, loyalty levels and more), please provide them in your analysis. b. Your written case analysis paper should meet the following requirements: i. All case analysis information/or evidence can be obtained from secondary data (websites, annual or trend reports, academic research papers, news articles, books, etc.) or your own research and rational inference) about the company and its digital marketing campaign. ii. Your case analysis should be between 4-5 pages in length (single-spaced, in size 12 Times New Roman). I have provided recommended lengths for each section: however, those are only recommendations. It is up to you to decide how to allocate your page lengths. ii. All research and information included in these analyses should be cited using APA format. A reference list (that does not count toward your length requirements) should also be included. For more information, please visit APA (American Psychological Association), or APA Formatting and Style Guide. iv. All writing should be completed in your own words. Plagiarism of any kind will result in an automatic zero on the assignment and will be filed with the Dean of Student's office. v. Your case analysis should be written professionally in tone, free of spelling. grammar, and punctuation issues. vi. Note: references, figures, tables, images, or creative samples, etc. do not count toward the page limit for this assignment c. Your written case analysis paper will be graded on the following criteria: i. Relevance of information gathered ii. Thoughtfulness of summary iii. Clarity and informative-ness" of contents iv. The inclusion of all requirements v. Properly applied framework, models, theories, and concepts that you've learned marketing campaign case. This case analysis means telling the story of how the company has used emerging technology and new media platform in its digital marketing campaign to solve any business problems or dilemma. This case analysis assignment encourages you to apply any framework, models, theories, and concepts that you are learning in class throughout the semester. For this assignment, you are asked to choose one of the successful digital marketing campaigns conducted by any company/or brand and evaluate and analyze that case based on the SOSTACT (see the example in the required reading of week 14: Huawei's Instagram photography awards). Let us look for another excellent cases. Just for your reference. I uploaded the sample case analysis writing on the lass. This is a bit long version conducted by a team, but since it is an individual assignment, your expected length of the paper should be shortened. To complete this assignment, please submit a written case analysis paper including the following elements. a. Your written case analysis paper should include the following sections: i. Situation Analysis (Recommended length: 1 page): In this section, you should provide a summary of background information about your chosen company/or brand in terms of 'where the company or brand was,' 'what business problems or dilemma the company or brand faced,' 'what made the company/or brand initiate digital marketing campaigns (i.e., what problems or dilemma need to be addressed through digital marketing plans) through a thorough analysis of situation about the company or brand. Situational analysis reviews internal resources and digital marketing performance, and external factors such as customer, competitor and intermediary activity. It also reviews the PEST factors - Political, Economic, Social and Technology. SWOT analysis is part of the situation analysis and is used to summarize Strengths, Weaknesses, Opportunities and Threats of the company/or brand. ii. Objectives (Recommended length: 1/2 or 1 page): In this section, you should provide your chosen company/or brand's digital marketing objectives 'where the company wanted to go. Their digital marketing objectives should be evaluated or analyzed in terms of marketing or marketing communication KPIs, the 5Ss (Sell, Serve, Speak, Save and Sizzle). or the Big 4 (Revenue, Margin. Satisfaction and Brand Value), etc. Please make sure to clarify their objectives as statements in terms of SMART (Specific. Measurable, Achievable, Realistic and Time-related) through analyzing actual data or your reasonable inference. iii. Strategy (Recommended length: 1 page): In this section, you should summarize 'how your chosen company/or brand was going to get there. Their strategies can be analyzed by TOPPP SITE (Target markets. Objectives, Positioning. Processes, Partnership. Sequence, Integration, Tactical Tools, and Engagement). For example, who were their target audiences, and describe them in terms of STP (Segmentation, Targeting, and Positioning), Persona, or their demographics, psychographics, interests, stages of customer purchase funnel, etc.: how their objectives were achieved through the use change of 7Ps (Product, Price. Place, Promotion. People, Process, and Physical evidence: how their value proposition or positioning were distinguished from the competitors; what kinds of partnerships (e.g., strategic alliances and marketing marriages) they had to achieve the goals; how their online strategies were incorporated with offline marketing, etc. iv. Tactics (Recommended length: 1 page): In this section, you should describe the details of strategy. Specifically, you need to list what kinds of creatives, e-tools, and media channels were used (e.g., websites, forums, social network, display/or banner ads, online sponsorships, e-mails, newsletters, virtual exhibitions, blogger outreach, affiliate marketing, content marketing, location-based marketing, etc.), and how they were sequenced through time. v. Action & Control (Recommended length: 1 page): In this section, you should provide action plans for each tactic 'who does what, when and how.' In addition, it should also include 'how well your chosen company or brand executed their strategies and tactics.' For example, whether the objectives are achieved, and how their results were monitored and measured, etc. If there are any physical evidence or indicators to prove their success (KPIs or key online measurable: visitors, durations, enquiries, subscriptions, sales, conversion rates, chum rates, loyalty levels and more), please provide them in your analysis. b. Your written case analysis paper should meet the following requirements: i. All case analysis information/or evidence can be obtained from secondary data (websites, annual or trend reports, academic research papers, news articles, books, etc.) or your own research and rational inference) about the company and its digital marketing campaign. ii. Your case analysis should be between 4-5 pages in length (single-spaced, in size 12 Times New Roman). I have provided recommended lengths for each section: however, those are only recommendations. It is up to you to decide how to allocate your page lengths. ii. All research and information included in these analyses should be cited using APA format. A reference list (that does not count toward your length requirements) should also be included. For more information, please visit APA (American Psychological Association), or APA Formatting and Style Guide. iv. All writing should be completed in your own words. Plagiarism of any kind will result in an automatic zero on the assignment and will be filed with the Dean of Student's office. v. Your case analysis should be written professionally in tone, free of spelling. grammar, and punctuation issues. vi. Note: references, figures, tables, images, or creative samples, etc. do not count toward the page limit for this assignment c. Your written case analysis paper will be graded on the following criteria: i. Relevance of information gathered ii. Thoughtfulness of summary iii. Clarity and informative-ness" of contents iv. The inclusion of all requirements v. Properly applied framework, models, theories, and concepts that you've learned