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ONE You are thinking of changing jobs and moving from a local, well-established retailer that has been in business for over 50 years. You have

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ONE You are thinking of changing jobs and moving from a local, well-established retailer that has been in business for over 50 years. You have been asked to attend an interview at a new company that started up around two years ago. The company is a retailer via the Internet. Your family has suggested that you investigate the company thoroughly before your interview, paying particular attention to its financial statements and resources. There is a chance the company may not be a going concern if its business plan does not succeed. Required Using your knowledge in financial statement analysis, discuss five critical areas that you will focus on as you carry out your investigation. (10 marks)

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