PepsiCo Inc. was created in 1965 through the merger of the Pepsi-Cola Company and Frito-Lay Inc. As the world's second biggest food and beverage firm, PepsiCo ensures that its mission statement and vision statement are aligned with its current business condition. This condition highlights the diversification of the company in terms of its product mix and markets. PepsiCo's mission statement leads the business to develop products that suit market demand. A firm's mission statement identifies actions to achieve the organizational vision. PepsiCo's vision statement specifies the company's role in the global market. A firm's vision statement indicates the direction of organizational development. PepsiCo's mission and vision statements complement each other to push the company toward the top global market position. PepsiCo's vision statement is "to deliver top-tier financial performance over the long term by integrating sustainability into our business strategy, leaving a positive imprint on society and the environment." PepsiCo adds that this vision statement is built on the idea of "Performance with Purpose." Based on these considerations, PepsiCo's vision statement has the following main points: 1. Top financial performance 2. Sustainability 3. Corporate social responsibility PepsiCo's mission statement is "to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats." Required: As a manager at PepsiCo, design a Balanced Scorecard to assist the CEO to translate the strategy of this company into performance measures as follows: 1. Clearly define the four perspectives of the BSC by identify three objectives and three measures (KPIs) under each perspective and 2. Design a strategy map