Question 1: Parts A and B Refer to the BCG matrix examples below. In each case, the portfolio/s has been tracked over time. Answer the following: A. What is probably happening to make the portfolio move in such a pattern on the BCG matrix? B. What implications are there for the firm managing this portfolio that is, what guidance is provided by the BCG matrix? BCG Matrix BCG Matrix STARS HIGH | QUESTION MARKS QUESTION MARKS STARS HIGH Year 1 Yr Year 2 Year 3 Year 4 Growth Rate Growth Rate Year 5 Yr 3 Year 6 Yr 4 Year 7 Yr 5 Yr 5 LOW LOW HIGH CASH COWS Relative Market Share DOGS LOW HIGH CASH COWS Relative Market Share DOGS LOW Question 1: Parts A and B Refer to the BCG matrix examples below. In each case, the portfolio/s has been tracked over time. Answer the following: A. What is probably happening to make the portfolio move in such a pattern on the BCG matrix? B. What implications are there for the firm managing this portfolio that is, what guidance is provided by the BCG matrix? BCG Matrix BCG Matrix STARS HIGH | QUESTION MARKS QUESTION MARKS STARS HIGH Year 1 Yr Year 2 Year 3 Year 4 Growth Rate Growth Rate Year 5 Yr 3 Year 6 Yr 4 Year 7 Yr 5 Yr 5 LOW LOW HIGH CASH COWS Relative Market Share DOGS LOW HIGH CASH COWS Relative Market Share DOGS LOW Question 2: Parts A and B Refer to the BCG matrix examples below. In each case, the portfolio/s has been tracked over time. Answer the following: A. What is probably happening to make the portfolio move in such a pattern on the BCG matrix? B. What implications are there for the firm managing this portfolio that is, what guidance is provided by the BCG matrix? BCG Matrix BCG Matrix QUESTION MARKS STARS HIGH HIGH HIGH QUESTION MARKS STARS STARS Them Yr 1 Us Yr 1 Year 1 Year 2 Them Yr 2 Us Yr 2 Year 3 Year 4 Growth Rate Growth Rate Us Yr 3 Them Yr 3 Year 5 Year 6 LOW cash cows Relative Market share DOGS LOW LOW HIGH | CASH COWS Relative Market Share DOGS LOW Question 3: Parts A, B, and C Review each of the BCG examples below and determine whether the firm in question has a suitable product portfolio. In each case identify the strengths and potential concerns of their portfolio structure. Example A Example B Example C BCG Matrix BCG Matrix HIGH STARS QUESTION MARKS BCG Matrix HIGH HIGH STARS QUESTION MARKS QUESTION MARKS STARS Growth Rate Growth Rate Growth Rate LOW LOW HIGH CASH COWS Relative Market Share DOGS LOW HIGH CASH COWS Relative Market Share DOGS LOW HIGH CASH COWS Relative Market Share DOGS LOW
