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QUESTION #1: Using a single page, create a graphic flow diagram which includes activities involved in each proposed channel proposed starting at receipt at our

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QUESTION #1: Using a single page, create a graphic flow diagram which includes activities involved in each proposed channel proposed starting at receipt at our distribution center from our suppliers to receipt by the customer. Use a unique color (designated below) for the flow of each channel: A. RED: Traditional Retail B. BLUE: BOPUS (Order Online/Pickup at Store) C. GREEN: BODDC (Order Online/Deliver from DC) D. BROWN: BODFS (Order Online/Deliver from Store) "Certainly," replied Stephanie, "The major difference between omnichannel and multichannel is the level of integration. First we have to set up the multiple channels," stated Owen, "a major undertaking. Then we can worry about joining the touchpoints together so that whatever journey the customer id Showroom with Online Retail Offline Physical access to product Information Delivered Traditional Brick-and-Mortar Retail Well suited for high-touch products, high customer service value Select at Store/Pickup at Store Shopping and Delivery Hybrid Remote access to product information Order Online/Pickup in Store (known as BOPUS or BOPIS) Online Pure-Play eCommerce Well suited if customers have high degree of certainty or expect limited customer service value; remote access to product information Order Online/Deliver from DC (BODDC) Order Online/Deliver from Store (BODFS) Order Online/Deliver to customer home Delivery Fulfillment Pickup "Stephanie," Joiner asked, "So then what is the difference between multichannel and omnichannel?" Omnis" is Latin for "every/all" so the term omnichannel suggests the integration of all physical channels (offline) and digital channels (online) to offer a unified customer experience. Omnichannel retailing is an expansion of multichannel retailing. Omnichannel allows organizations to allocate inventory availability and visibility across locations vs. each channel holding specific units." Stephanie replied. / 11 174% Waco 124,805 3 Buret Georgetown College Station Muste

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