Question 2: Barry Jacobs is the CEO of Markham Manufacturing and he has been thinking about joining the online marketplace for a long time but he is still not convinced it is the right thing to do. He decides he needs to consult with someone who has experience in business and technology so he hires you. You are a business expert and a knowledge worker and you have studied Busi 237. You start out by explaining to Barry about all the benefits that Marham Manufacturing will gain if they start selling their products on the Internet. You show Barry the results of some of the previous companies you have helped and eventually you are able to convince him that going online is the right thing to do. The first thing you need to do is to ask Barry about his products and who his customers are. Barry explains that his company manufactures the equipment that forestry companies use to cut down the trees for their lumber. You explain to Barry about the terminology used to define his category of products and how his customers will view his products as they are used in their manufacturing process. You explain to Barry that he will be selling online as part of an online marketplace and explain the specifics of that to him. Barry is very interested in how the online process works from the moment a product is shipped until the sale is completed so you need to explain the details of doing business transactions online. Finally, Barry is ready to hire a technology company to help him get his products online as quickly as possible. Barry contacts you a couple of months later to let you know his site is up and running and he has already made first sales. He says is a bit concerned about security even though the site developers ensure him that they have taken care of that. Barry asks you to do a quick review of the site's security. Using the terms and concepts from your textbook discuss the issues in this question and explain what you will say to Barry. Question 2: Barry Jacobs is the CEO of Markham Manufacturing and he has been thinking about joining the online marketplace for a long time but he is still not convinced it is the right thing to do. He decides he needs to consult with someone who has experience in business and technology so he hires you. You are a business expert and a knowledge worker and you have studied Busi 237. You start out by explaining to Barry about all the benefits that Marham Manufacturing will gain if they start selling their products on the Internet. You show Barry the results of some of the previous companies you have helped and eventually you are able to convince him that going online is the right thing to do. The first thing you need to do is to ask Barry about his products and who his customers are. Barry explains that his company manufactures the equipment that forestry companies use to cut down the trees for their lumber. You explain to Barry about the terminology used to define his category of products and how his customers will view his products as they are used in their manufacturing process. You explain to Barry that he will be selling online as part of an online marketplace and explain the specifics of that to him. Barry is very interested in how the online process works from the moment a product is shipped until the sale is completed so you need to explain the details of doing business transactions online. Finally, Barry is ready to hire a technology company to help him get his products online as quickly as possible. Barry contacts you a couple of months later to let you know his site is up and running and he has already made first sales. He says is a bit concerned about security even though the site developers ensure him that they have taken care of that. Barry asks you to do a quick review of the site's security. Using the terms and concepts from your textbook discuss the issues in this question and explain what you will say to Barry
