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Question 34 2 pts Read the transcript about the Original Runner Company Shark Tank episode (provided prior to coming to the exam). From the transcript,

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Question 34 2 pts Read the transcript about the Original Runner Company Shark Tank episode (provided prior to coming to the exam). From the transcript, you should be able to determine the strategy being used by the company to market its two products: The Walk Safe Aisle Runner through retail markets, and the original handmade version being sold over the Internet. As mentioned in class, a strategy can be viewed from various scopes within an organization. For example, Toyota has a broad CORPORATE-level strategy by offering multiple products, each targeted to different market segments. The Corolla BUSINESS-level strategy is likely a niche cost leadership (possibly differentiation, we need more information to know) strategy From the case, which business-level strategy is Julie following for the Walk Safe Aisle Runner (retail version)? o Broad Cost Leadership o Broad Differentiation Niche Product Life Cycle Niche Cost Leadership wa 10 Report Info Indys ISINS Che Drew SCEGO Pro GATTI 1122 13 PAR HIUM 3.000 2004 120 VERSOS CHE w DE SOVE 143 se 1 54 SET. 10 40 117.20 01 Anne 13-00 TL 33 1. 2000 30) 1 200 BE 1 11 SE DOWE WE 12 240 MacBook Air 0 WE am 2 3 A 6 5 & 7 1 1 6 B Q W E R T Y U 1 o P A S D F G . J 7 N C V B N M ? V. 92 command command command option 3. ODDODD WWW WS Low Tech High Tech Age PSRS 21 Price NE NO UF ERSHME RS NO 10 20 PRS sai| Show A Sar MESO 4200 BE 29 De 11 26 45. 1 et 100 WIE Per 102 11 RE 13 1 100 30.00 30.00 1. 100 3 HO 7 en WER 12 P Pro So 0.00 Fm TES 1 * 200 123 500 51 5.00 MacBook Air Wosh 7 3 $ 4 % 5 & 7 1 9 6 B 0 Q M E R T Y U o A S D F G H 3 L : Z C V B B N M 28 go vo Wong Name tock Out Ap 11 20 TH Fare F w 14 w 1 Os 100 We 2000 00 100 00 35.00 49.00 45.00 35.00 1400 14.00 513 13 Der 1 3 00 WIE 1 CH 78 he W 76 Production Primary wy Coal Pre 1834 Fiat PH 14 BODO 100 206 1000 13.00 10 32 PE OF 14 Tech wee 515.AT 11 17 TIT 1310 BOTAS hoch 1 W 10 . w To an HE MacBook Air GO 43 BN 1 7 3 4 % 5 CO & 7 1 6 8 0 Q E R T Y U 1 o A 5 D F G H J 7 N ? B V C > B N M 28 96 VO - DO DOOD Hat A HR www th D Dam 240 15 3 ny Durres Pand 2.1 M 1 COM ME HAN T. 1 1 1 TOS 124 TES 22.00 051001 19.01 174113 WS TE TA AboPayable Caree at 25 2000 11 104 1 CA TRIN ET Lang 90 3 LA 13 20.45 L 7.723 1 1 21 RS 11 17.00 16,30 53 . 1 11 M C TA Book D CH 10 100 2.000 0.0 we 1 14 BUS 2. NE M - 33 4 BOTONE 2 TV ve SER DEMIE 11. CE 200 MacBook A *** 3 - 1 1-0 2 S 4 3 X 5 0 7 B 6 Q W E R T Y n o P S D F G I J K L Z C V B B N M 28 go vo Wong Name tock Out Ap 11 20 TH Fare F w 14 w 1 Os 100 We 2000 00 100 00 35.00 49.00 45.00 35.00 1400 14.00 513 13 Der 1 3 00 WIE 1 CH 78 he W 76 Production Primary wy Coal Pre 1834 Fiat PH 14 BODO 100 206 1000 13.00 10 32 PE OF 14 Tech wee 515.AT 11 17 TIT 1310 BOTAS hoch 1 W 10 . w To an HE MacBook Air GO 43 BN 1 7 3 4 % 5 CO & 7 1 6 8 0 Q E R T Y U 1 o A 5 D F G H J 7 N ? B V C > B N M 28 96 VO - DO DOOD Hat A HR www th D Dam 240 15 3 ny Durres Pand 2.1 M 1 COM ME HAN T. 1 1 1 TOS 124 TES 22.00 051001 19.01 174113 WS TE TA AboPayable Caree at 25 2000 11 104 1 CA TRIN ET Lang 90 3 LA 13 20.45 L 7.723 1 1 21 RS 11 17.00 16,30 53 . 1 11 M C TA Book D CH 10 100 2.000 0.0 we 1 14 BUS 2. NE M - 33 4 BOTONE 2 TV ve SER DEMIE 11. CE 200 MacBook A *** 3 - 1 1-0 2 S 4 3 X 5 0 7 B 6 Q W E R T Y n o P S D F G I J K L

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