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SITUATION: The GRASP Company is asking your advice on how to finance two new projects. Project 1: A high profile festival is coming to GRASP's
SITUATION: The GRASP Company is asking your advice on how to finance two new projects. Project 1: A high profile festival is coming to GRASP's key market next spring. The festival is looking for a "title sponsor." It is a perfect promotional opportunity for GRASP as it connects beautifully with the target market and their brand positioning. The only problem is that the money needed for the sponsorship is not in the 2021 budget. How can GRASP fund the sponsorship? Project 2: GRASP is ready to expand into new markets. Over the next 5 years, GRASP will set up locations in ten new major cities throughout North America. Much work needs to be done in these locations in terms of setting up physical locations, obtaining equipment, hiring and training workers, and getting each location up and running prior to generating any new revenue streams. How can GRASP fund this expansion? PRODUCT: Provide a half to full page response to each of the two (2) projects noted in "Situation" above. Make sure to include for each project: Rubric (10 points total) Type of financing options available (3 points each) Identify the best option and why it is the best (2 points each) Use APA citations to support your decision for each project . I . O SITUATION: The GRASP Company is asking your advice on how to finance two new projects. Project 1: A high profile festival is coming to GRASP's key market next spring. The festival is looking for a "title sponsor." It is a perfect promotional opportunity for GRASP as it connects beautifully with the target market and their brand positioning. The only problem is that the money needed for the sponsorship is not in the 2021 budget. How can GRASP fund the sponsorship? Project 2: GRASP is ready to expand into new markets. Over the next 5 years, GRASP will set up locations in ten new major cities throughout North America. Much work needs to be done in these locations in terms of setting up physical locations, obtaining equipment, hiring and training workers, and getting each location up and running prior to generating any new revenue streams. How can GRASP fund this expansion? PRODUCT: Provide a half to full page response to each of the two (2) projects noted in "Situation" above. Make sure to include for each project: Rubric (10 points total) Type of financing options available (3 points each) Identify the best option and why it is the best (2 points each) Use APA citations to support your decision for each project . I . O
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