Transcribed image text: SPRING 2020 MAR 4804/02 (MONDAY) Financial Analytical Question #1 (FAQ#1): note that there are conceptual issues in each of the Financial Analytical Assignments. You should specifically identify any assumptions that you make and justify the decision(s) made. (b) How many units must Rosenbergsel in the first year (2020) to break even? Carefully explain, including any assumptions that you make (5) 120% of the over 60% population is hearing impaired, what is Rosenberg's break even market share in 2007 dentity and explain any assumptions) that are necessary (6) Hints A. THE MANUFACTURER'S PRICE NEEDS TO BE ADJUSTED FROM THE RETAIL PRICE TO REFLECT THE COSTS OF DISTRIBUTION; B. CAREFULLY REVIEW THE DEFINITION OF "MARKET" IN DETERMINING THE "BREAK EVEN MARKET SHARE": C. DISTINGUISH BETWEEN RELEVANT AND SUNK COSTS. 1. Rosenberg Manufacturing Corp. is considering marketing their new hearing aid in the city of "Big Smoke. The primary target market for this device is the hearing Impaired over the age of 60 years. As she considers the possibility the VPMarketing reviews the following data for FY 2020 Retail price : $399 Retail margin : 47.5% Wholesale margin R&D on hearing aid, FY's 2017, 2018 : $109,000 Introductory promotional outlaya, FY2020: $159,000 Rosenberg's feed manufacturing costs $149,000 per year (FY 2020) Variable manufacturing costs unit 579 Retailler's salesperson's commission 2% of retailer's selling price Rosenberg's sales commission paid 5% of manufacturer's selling price Population of Big Smoke 12,750,000 Proportion of population over 60 years : 22.5% a) What is Rosenberg's show your logie) 0 unit contribution? (4 contribution margin? (4) Transcribed image text: SPRING 2020 MAR 4804/02 (MONDAY) Financial Analytical Question #1 (FAQ#1): note that there are conceptual issues in each of the Financial Analytical Assignments. You should specifically identify any assumptions that you make and justify the decision(s) made. (b) How many units must Rosenbergsel in the first year (2020) to break even? Carefully explain, including any assumptions that you make (5) 120% of the over 60% population is hearing impaired, what is Rosenberg's break even market share in 2007 dentity and explain any assumptions) that are necessary (6) Hints A. THE MANUFACTURER'S PRICE NEEDS TO BE ADJUSTED FROM THE RETAIL PRICE TO REFLECT THE COSTS OF DISTRIBUTION; B. CAREFULLY REVIEW THE DEFINITION OF "MARKET" IN DETERMINING THE "BREAK EVEN MARKET SHARE": C. DISTINGUISH BETWEEN RELEVANT AND SUNK COSTS. 1. Rosenberg Manufacturing Corp. is considering marketing their new hearing aid in the city of "Big Smoke. The primary target market for this device is the hearing Impaired over the age of 60 years. As she considers the possibility the VPMarketing reviews the following data for FY 2020 Retail price : $399 Retail margin : 47.5% Wholesale margin R&D on hearing aid, FY's 2017, 2018 : $109,000 Introductory promotional outlaya, FY2020: $159,000 Rosenberg's feed manufacturing costs $149,000 per year (FY 2020) Variable manufacturing costs unit 579 Retailler's salesperson's commission 2% of retailer's selling price Rosenberg's sales commission paid 5% of manufacturer's selling price Population of Big Smoke 12,750,000 Proportion of population over 60 years : 22.5% a) What is Rosenberg's show your logie) 0 unit contribution? (4 contribution margin? (4)