STUDY GUIDE FALL 2020 I 1. WHAT IS SALES PROMOTION? (DEFINE) 2. WHAT ARE THE DIFFERENT TYPES OF SALES PROMTION TECHNIQUES? 3. WHAT IS PUBLIC RELATIONS? (DEFINE) 4. WHAT ARE THE TWO BASIC TYPES OF MEDIA? 5. WHAT ARE THE MAJOR ENTITIES IN THE ADVERTISING INDUSTRY? 6. WHAT ARE ADVERTISING LAYOUTS? (DEFINE) 7. WHAT IS A STORYBOARD? (DEFINE) 8. WHAT IS ADVERTISING CREATIVITY? (DEFINE) 9. WHAT ARE THE DIFFERENT TYPES OF RADIO COMMERCIALS? 10. WHAT THE RELATIONSHIP BETWEEN A TARGET AUDIENCE AND A TARGET MARKET? 11. WHAT TYPES OF ORGANIZATIONS USE PUBLIC RELATIONS? 12. WHAT IS A MEDIA PLANNER? (DEFINE) 13. WHAT IS A MEDIA BUYER? (DEFINE) 14. WHAT IS THE OBJECTIVE OF PUBLIC RELATIONS? 15. WHAT FACTORS DETERMINE WHICH PROMOTIONAL TECHNIQUES TO USE TO STIMULATE SALES? 16. WHAT IS THE DIFFERENCE BETWEEN CONSUMER AND TRADE PROMOTIONS? 17. WHAT IS SYNERGY AND HOW IS IT USED BY SALES PROMOTION MANAGERS? 18. WHAT IS THE RELATIONSHIP BETWEEN SALES PROMOTION AND ADVERTISING? 19. WHAT IS GLOBAL ADVERTISING? (DEFINE) 20. WHAT ARE ADVERTISNG OBJECTIVES? (OBJECTIVES) 21. WHAT IS THE DIFFERENCE BETWEEN THE TERMS MEDIA MIX AND MEDIA VEHICLE? 22. WHAT ARE THE COMPONENTS OF THE DEFINITION OF ADVERTISING? 23. WHAT DO COPYWRITERS DO? Check for Upda 24. WHAT ARE THE MAJOR CREATIVE ROLES IN AN AD AGENCY? 25. WHAT ARE THE FIVE STEPS IN THE CREATIVE PROCESS? 26. WHAT ARE THE DEFINITIONS OF CONCEPTUALIZATION? VISUALIZATION? ILLUMINATION? 27. WHAT IS A POWER IDEA? THE CREATIVE CONCEPT? 28. WHAT IS ROI? (MEANING OF THE TERMS) 29. WHAT ARE THE DIFFERENT TYPES OF LAYOUTS IN PRINT MEDIA? 30. WHAT ARE THE MOST COMMON FORMATS FOR TELEVISION COMMERCIALS? 31. WHAT ARE THE DIFFERENT TYPES OF ADVERTISING HEADLINES? 32. WHAT ARE THE CHARACTERISTICS OF EFFECTIVE HEADLINES? 33. WHAT IS BODY COPY? (DEFINE) 34. WHAT ARE THE DIFFERENT TYPES OF BODY COPY? 35. WHAT ARE THE MOST COMMON TYPES OF TELEVISION PRESENTATION TECHNIQUES? 36. WHAT ARE THE GUIDELINES FOR EMPHASIZING THE VISUAL IN PRINT MEDIA? 37. WHAT ARE THE FUNCTIONS OF AN ADVERTISING LAYOUT? 38. WHAT ARE THE STEPS IN PREPARING AN ADVERTISING LAYOUT? 39. WHAT ARE THE DIFFERENT TYPES OF RADIO COMMERCIALS? 40. WHAT ARE THE DIFFERENT WAYS TO CLASSIFY TELEVISION COMMERCIALS. 41. WHAT ARE THE COMPONENTS OF AN AD CAMPAIGN BUDGET