The rule that requires financial statements to reflect the assumption that the business will continue operating Instead of being closed or sold, unless evidence shows that it will not continue, is the Multiple Choice Going concernsumotion Business entity assumption Objectivity principle Measurement (Cost Principle Monetary unit assume The rule that requires financial statements to reflect the assumption that the business will continue operating Instead of being closed or sold, unless evidence shows that it will not continue, is the Multiple Choice Going concernsumotion Business entity assumption Objectivity principle Measurement (Cost Principle Monetary unit assume