(thousands of dollars) 2003 2004 2006 $8,583 4.326 $4,257 $8,102 4,132 $3,970 $10,711 5,570 $ 5,141 2,021 Sales Cost of goods sold Gross margin Expenses Selling expense Salaries Commissions Advertising Administrative expenses Rent Depreciation Miscellaneous expenses Total expenses Net income 3,215 536 257 254 418 2,081 405 250 425 420 84 420 840 -53 93 142 122 $ 5,547 $ (406) $3,679 $ 578 $3,758 $ 212 Source: Casewriter Exhibit 2 Hallstead Jewelers Operating Statistics 2003 2004 2006 Sales space (square feet) Sales per square foot Sales tickets Average sales ticket 10,230 $ 839 5,341 $ 1,607 10,230 $ 792 5,316 $ 1,524 15,280 $ 701 6,897 $1,553 (thousands of dollars) 2003 2004 2006 $8,583 4.326 $4,257 $8,102 4,132 $3,970 $10,711 5,570 $ 5,141 2,021 Sales Cost of goods sold Gross margin Expenses Selling expense Salaries Commissions Advertising Administrative expenses Rent Depreciation Miscellaneous expenses Total expenses Net income 3,215 536 257 254 418 2,081 405 250 425 420 84 420 840 -53 93 142 122 $ 5,547 $ (406) $3,679 $ 578 $3,758 $ 212 Source: Casewriter Exhibit 2 Hallstead Jewelers Operating Statistics 2003 2004 2006 Sales space (square feet) Sales per square foot Sales tickets Average sales ticket 10,230 $ 839 5,341 $ 1,607 10,230 $ 792 5,316 $ 1,524 15,280 $ 701 6,897 $1,553