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To grow its business, Parabus Industries decided to pursue a brand new market and avoid markets defended by competitors, which would likely result in price
To grow its business, Parabus Industries decided to pursue a brand new market and avoid markets defended by competitors, which would likely result in price wars. In this case Parabus was using a strategy defender counterattack O tacit O blue ocean When Blanco Corporation entered a market previously controlled by Nero Industries, Blanco made rapid market share gains. Nero never successfully counterattacked, mainly because they lacked they were concerned about collusion a counterattack would have been illegal O a predatory pricing strategy the awareness, motivation, and/or capability to do so
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