Today, Americans spend an astonishing $70 billion on their pets each year. Americans are pet-obsessed buying pet gear, supplies, and toys. They spend billions on grooming, boarding, walking, training, pet sitting, yard services and so forth. A dog's life used to mean sleeping outside and begging for table scraps. Now, dogs are eating gourmet meals, receive birthday presents, and go to spas and pet hotels. Pet owners are buying raincoats, leather jackets, and ball gowns for their dogs, and they are pushing them around in strollers. Question 3: Will pet pampering continue to be a growing trend? Why or why not? Discuss current trends that impact the pet-pampering trend. Think of other trends that have not yet been discussed here in this case along with the ones mentioned