Video: Tucker the Man and His Dreams Each Question is worth 10 points: 1. Discuss the impact of each of the forces in the external macro environment on Tucker's Marketing Program 2. Describe how the immediate environment impacts this organization's marketing program 3. Discuss how Tucker positions the product. Does this product have a differential advantage? 4. 5 5. 6. Does Tucker use an effective marketing mix? Discuss each element of the marketing mix. Who was Tucker's target market? If Tucker had used a product/growth expansion grid for identifying growth opportunities, which strategy might he have selected and why? Was there a need for better market research for this product? Explain why or why not? 7. 8. How would you classify this consumer product? Explain why. 9. How might Tucker have used a SWOT analysis in his strategic planning process? 10. What did the Board of Directors do to the price of this product? D. Focus Video: Tucker the Man and His Dreams Each Question is worth 10 points: 1. Discuss the impact of each of the forces in the external macro environment on Tucker's Marketing Program 2. Describe how the immediate environment impacts this organization's marketing program 3. Discuss how Tucker positions the product. Does this product have a differential advantage? 4. 5 5. 6. Does Tucker use an effective marketing mix? Discuss each element of the marketing mix. Who was Tucker's target market? If Tucker had used a product/growth expansion grid for identifying growth opportunities, which strategy might he have selected and why? Was there a need for better market research for this product? Explain why or why not? 7. 8. How would you classify this consumer product? Explain why. 9. How might Tucker have used a SWOT analysis in his strategic planning process? 10. What did the Board of Directors do to the price of this product? D. Focus