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What is Shannon's annual break-even in six packs of beer sold Shannon's distributes its beer through a wholesaler, Miller of Denton. The retail selling price
What is Shannon's annual break-even in six packs of beer sold
Shannon's distributes its beer through a wholesaler, Miller of Denton. The retail selling price for a six pack of its typical craft beer is $12.00. The retailer's cost per six pack is $800. The wholesaler sells the beer to the retailer for this price. Shannon's sells a six pack to the wholesaler for $5.40. Shannon's variable costs of production, packaging. and distribution are $3.60 per six pack. Shannon's has the following annual fixed operating and marketing costs: Marketing Costs Consumer Advertising Trade Promotion Sales Promoton 559,412 534,865 530,000 518,000 What is Shannon's annual break-even in six packs of beer sold?
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