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What is the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $65 per visit, the
What is the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $65 per visit, the frequency of repurchase is every month, the contribution margin is 29%, and the average customer defection rate is 26% ? If a continuous improvement goal is set of a 21% defection rate next year and 16% two years from now, what are the revised VLCs over their average buying life? Do not round intermediate calculations. Round your answers to the nearest dollar. For defection rate =26%,VLC=$ For defection rate =21%,VLC=$ For defection rate =16%, VLC =$
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