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Which of the following statements about segmenting is true? Multiple Choice Segmenting is usually a riskier approach than combining. O Segmenters try to satisfy consumers
Which of the following statements about segmenting is true? Multiple Choice Segmenting is usually a riskier approach than combining. O Segmenters try to satisfy consumers "very well" instead of "pretty well." Segmenting limits a firm to smaller sales potential and lower profits. oo A segmenter with limited resources may have to use the multiple target market approach instead of the single target market approach. All these answers are correct
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