You are a marketing manager for Loblaws Food Company considering a new food product to add to stores across Ontario (and possibly Canada). You are considering two very different products: Bison (Buffalo) and a "beyond meat" (simulated meat) vegetable-based protein. Step 1: Pick one of the two products and explain how you could segment the overall grocery market using each of: geographics, demographics, psychographics. Discuss each approach to segmentation on its own and do not limit yourself to one factor (for example, do not use only age as a factor in demographic segmentation). Step 2: Using your analysis from Step 1, construct a detailed Target Market profile (that includes geographic, demographic and psychographic factors)