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You are selling a marketing plan to a company. Their primary product has a sales price of $82 per unit, variable costs of $43 per
You are selling a marketing plan to a company. Their primary product has a sales price of $82 per unit, variable costs of $43 per unit, and total fixed costs of $84,613 per year. Last year, they sold 57,808 units. You recommend that they raise their sales price to $102 per unit and implement your marketing plan which costs 180,234 You forecast that their sales would increase to 65,704 unit as a result of your plan. Calculate the Return on Investment (ROI) of your plan. (round your answer to two decimal places. e.g. enter 32,65% as.33)
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