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Your Capsim Company has recently been contacted by Stanley Cebar, the president of Zydeco Technologies, Inc., due to his dissatisfaction with one of his current
Your Capsim Company has recently been contacted by Stanley Cebar, the president of Zydeco Technologies, Inc., due to his dissatisfaction with one of his current sensor suppliers. Specifically, Cebar and his management team are unhappy that their supplier has failed to deliver their product on time, causing periodic slowdowns in Zydeco's production. Presently, Zydeco Technologies has annual sales of more than $50 million, and has been experiencing strong annual sales in the last five years, however, this recent slowdown from one its sensor suppliers threatens a potential loss of business for Zydeco. In order for his staff to evaluate possible other vendors, Mr. Cebar has requested that you provide information regarding your CapSim company, its products, and any other information you think is pertinent and relevant in order to capture Zydeco's interest, confidence and, of course, its business. Your challenge is to clearly and concisely convince Mr. Cebar that your company can deliver and improve on their experience with their current supplier. Your response should be based on your CapSim company (Andrews/Baldwin/Chester/Digby/Erie/Ferris) and relevant data from the simulation. Response should be addressed to: Mr. Stanley Cebar, President Zydeco Technologies 433 Zydeco Way Mount Sterling, WI 53121 The portion is worth 15 points. You will be graded on the following criteria: Demonstration of the positive attributes of your company that would interest Mr. Cebar in further discussions with your company. Your ability to persuasively market your company. de Clarity, conciseness, and creativity of your response
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