Transcript for John Terry's Ethics Video My name is John Terry and I am the senior campus director at the Rapid City Campus. Today, I would like to talk to you about my experience with ethics and the ethical dilemma in the work place. In my previous career as a nancial advisor, we ran into this quite often and it really came about because of how we present our products and what we do to our clients. For many people that are in the sales force, such as a financial planner it's very easy to not communicate well with clients. There used to be a term caveat emptor, which means (let the buyer beware). In the conversation that we had with clients back then it was real easy to not say something to a client that would dissuade them from buying our products. We felt that if it was included in any paperwork, pamphlets, booklets, etc., that was enough. They could take that home, take a look at it, and they could get up to speed on the products they sold. If we felt that the client would not purchase because of the price because of sales charges etc., we felt that it was okay not to discuss those with the client because they could always go back and read the paperwork and find out later. Part of why this is an ethical dilemma is because if we know with a client, with a student, that if a failure to say something would cause them to purchase, then if we are not saying something to a client or to a student because we know if we did they would not purchase, then that becomes an ethical issue. In other words, it's really to do with due diligence. If we take a look and we thoroughly explain our service, our product to a client and let them understand, whether they can find the information leader or not, that's what we need to do. If it feels wrong then it probably is and that's what I tell my folks