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Travel and tourism marketing experts must constantly adapt to new trends and changing environments. Amid the Covid-19 pandemic, for example, safety became a priority and

Travel and tourism marketing experts must constantly adapt to new trends and changing environments. Amid the Covid-19 pandemic, for example, safety became a priority and therefore a need to find new ways to both provide comfort and meet new traveler's needs.

Imagine that you are the marketing manager for Disney and you need to summarize about future trends for an executive meeting. What environmental trends will affect the success of the Walt Disney Company in the next five years? What would be your strategy to deal with these trends? Be sure to cite your research!

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