travel from the United States the mare se becomes relation ne before discussing any buoness and as a rule, the longer the time spent in preliminary te context and interpretation. The nomads inhabitants of North Africa known as the Tur s the beer. A Tuareg proverb has it that the first cup of t is bitter the the the second ower hd gentle the death Compare this with the Western aude that "ime ties" and "time s aly Westerners doing business in some English speaking African countries have learned that went something immediately they have to say "now now" as "now" by elf does not convey the dem pect of international business relationships is the question of personal space. In Nigeria, for mple standing ether too close or too far from someone to whom you are speaking might be seen as in some cultures, touch is important in establishing connection, whereas in others it may be fra A general nie, "contact" cultures-where people stand closer together when interacting, touch and have more frequent direct eye contad-are found in South America, the Middle East, and sou physical premity during interactions-are in northern Europe, the Far East, and the United States. So, Arope while noncontact" cultures-where eye contact and touching are less frequent, and there is les mengymnocuous gesture of a handshake to cement a new business relationship might be viewed vem ty depending on where it occurs and who is shaking hands speaks to the awareness and cultural sensitivity that must be exhibited by an ethical manager in a region different from his or her own. Certain mistakes, particularly accidental ones and the ed by malicious design will likely be forgiven. Still, a global ethical demeanor requires that we b ce as possible as to what constitutes courtesy wherever we find ourselves conducting business. WHAT WOULD YOU GOT Tucked in Tucked Out See and space are just two examples of cultural characteristics that you may take for granted but ancuniversal Business attire is another, as in humor, which is notoriously hard to translate acre anguages and cultures. And, of course, miscommunications can occur not just across regional undaries and business cultures but even within them. For example, unless you are a barista at a