Trend research indicates that more and more consumers care about health and wellness. Accordingly, Hershey$$s is looking into launching a low$-$calorie version made with the natural sweetener, Stevia. The new bar will be called $$Hershey$$s Lite,$$ and will be available for sale to consumers at the same $$1\mathrm{.}50$ price point as regular Hershey$$s$.$ Retailers have agreed to work on the same margins as the regular Hershey$$s bars. However, it will cost the company $$0\mathrm{.}55$ to manufacture each bar of $$Hershey$$s Lite$$ due to the more costly natural ingredients. The company will offer a $$\mathrm{.}25$ coupon on the $$Lite$$ bars, similar to that offered with regular Hershey$$s bars and expects similar redemption rates. Preliminary forecasts indicate that the company will sell $6$ million $$Hershey$$s Lite$$ bars annually; however, $50\%$ of these sales will come from the cannibalization of an equal number of the regular Hershey$$s brand. In order to drive awareness and purchase of $$Hershey$$s Lite,$$ you plan to spend $$17$ million instead of the normal $$15$ million. Based purely on the economics, would you advise

management to launch the new $$Hershey$$s Lite$$ bar?