Trey Leeman, Operations Manager at National Consumers, Inc. (NCI), is evaluating alternatives for increasing capacity at NCIs Fountain Hill plant. He has identified four alternatives, and has constructed the above payoff table which shows payoffs (in $1,000,000's) for the three possible levels of market demand.

If Trey uses the maximax (optimistic) criterion, the appropriate alternative would be: _____________

Alternative Lease New Equipment Purchase New Equipment Add Third Shift Do Nothing Market Demands Low Medium High 2 4 -0.5 -3 0.5 6 1 0.5 0.75