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Tri-component model of attitude consist of cognitive, affective, and conative. Describe and apply each of the attitude component for this ad. (14 marks) BORJE chair
Tri-component model of attitude consist of cognitive, affective, and conative. Describe and apply each of the attitude component for this ad. (14 marks)
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
