Trident Industries makes tennis balls. Its only plant can produce up to 2.5 million cans of balls per year. Current production is 2 million cans. Annual manufactureing, selling, and administrative fixed costs total $700,000. The variable cost of making and selling each can of balls is $1.00. Stockholders expect a 12% annual return on the company's $3 million of assets.

Required:

a) What is Trident's current full cost of making and selling 2 million cans of tennis balls? What is the current full unit cost of each can of tennis balls?

b) Assume Trident is a price-taker, and the current market price is $1.45 per can of balls (this is the price at which manufacturers sell to retailers). Given Trident Industries' current costs will the company reach stockholders' profit goals?

c) Suppose Trident could spend an extra $100,000 on advertising to differentiate its products so that it could be a price setter. Assuming the original volume and costs, plus the $100,000 of new advertising costs, what cost-plus price will Trident want to charge for a can of balls to realize stockholder's profit goals?

d) Sneackers has just asked Trident to supply the company with 400,000 cans of balls at a special order price of $1.20 per can. Sneackers wants Trident to package the balls under the Sneackers label (Trident will imprint the Snearckers logo on each ball and can). Trident will have to spend $10,000 to change the packaging machinery. Assuming the original volume and costs, should Trident Industries accept this special order?