Tripadvisor.com a) Calculate and graph the most recent three-year trend of gross margin % for Tripadvisor.com. b) Calculate and graph the most recent three-year trend of profit margin % for Tripadvisor.com. c) Is Tripadvisors gross margin % improving year - yearover the most recent 3-years? Explain. d) Is Tripadvisors profit margin % improving year - yearover the most recent 3-years? Explain. e) Does Tripadvisors gross margin % change consistently with their profit margin %? If not, see Income Statement and see belowdiscuss two that could cause this imbalance in this case 1. Income Tax 2. Additional Income/ExpenseIf you choose thistry to also define Additional Income/Expensebe specific 3. Sales, General, & Administrative

Annual Income Statement (values in 000's) Get Quarterly Data Period Ending: Trend 12/31/2017 12/31/2016 12/31/2015 12/31/2014 Total Revenue Il $1,556,000 $1,480,000 $1,492,000 $1,246,000 Cost of Revenue $72,000 $71,000 $58,000 $40,000 Gross Profit $1,484,000 $1,409,000 $1,434,000 $1,206,000 Operating Expenses Research and Development SO SO $0 SO Sales, General and Admin. Ili $1,249,000 $1,142,000 $1,109,000 $801,000 Non-Recurring Items SO SO SO $0 Other Operating Items Ilu S111,000 $101,000 $93,000 $65,000 Operating Income $124,000 $166,000 $232,000 $340,000 Add'l income/expense items $1,000 ($3,000) $17,000 ($9,000) Earnings Before Interest and Tax i S125,000 $163,000 $249,000 $331,000 Interest Expense $15,000 $12,000 $10,000 $9,000 Earnings Before Tax $110,000 $151,000 $239,000 $322,000 Income Tax L $129,000 $31,000 $41,000 $96,000 Minority Interest SO SO SO SO Equity Earnings/Loss Unconsolidated Subsidiary $0 50 $0 SO Net Income-Cont. Operations ($19,000) $120,000 $198,000 $226,000 Net Income ($19,000) $120,000 $198,000 $226,000 ($19,000) $120,000 $198,000 $226,000 Net Income Applicable to Common Shareholders