True Brands is a designer and supplier of beverage lifestyle accessories worldwide. Back in 2013, it was growing at a healthy 30% annually, but its owner Dhruv Agarwal had a problem delivering products to its customers. Demand exhibited high seasonality. He's willing to pay for short-term warehouse spaces a few months at a time, but the prevailing practice was for warehouse owners to require a long-term (e.g. 5-year) lease. Why wasn't there an "Airbnb of warehouses" that can satisfy businesses like his? Thus begins Flexe