True Colour TV currently sells large televisions for$$ $$360.$ It has costs of$$ $$280.$ A competitor is bringing a new large television to market that will sell for$$ $$300.$ Management believes it must lower the price to$$ $$300$ to compete in the market for large televisions. Marketing believes that the new price will cause sales to increase by$10\%,$ even with a new competitor in the market. True Colour TV sales are currently televisions per year.

What is the change in operating income if marketing is correct and only the sales price is$$ changed?